An idea is born
If a child’s social, emotional and physical development in it’s early years has a direct impact on who he/she becomes in adulthood, when is it too soon to start nurturing this process of growth?
The answer to this question is simple. Never. It is never too soon.
It was this very thought that set the DOM Family on it’s journey in 1988 with the firm resolution to bring exceptional value into the lives of families by providing them with a wide range of quality products that are safe and at a value that every family can afford through constant innovation.
This journey has, thus far, proven to be one of immense learning, of opening minds to new thoughts and one of profound transformation. We hope to continue on – learning new things everyday and taking forward knowledge gained everyday.
The DOM Family Building-Blocks

We are parents too and we recognize the all-important role parents play in ensuring the upbringing of happy, well-adjusted children.
We bring out-of-the-box thinking and challenge our own products and mental models to bring about desired change in order to create better products. We love what we do and are excited by the possibility of the positive impact this has on the daily lives of families.
We continue to be committed to this essence that serves our very existence.
Who we are
We are a family owned and operated business with a team of highly talented and industry experienced executives (Moms & Dads) with young mind-sets. We work relentlessly in pursuit of excellence for our families (you + us). We innovate, design, develop and manufacture baby products that Moms love and families trust. We are agents of transformation in a tough world and we aim to give your babies the best possible start in life.

Heralds of change
Our focus has always been on quality and safety. Our standards have been high and through the years, as we have grown as individuals, so also has our portfolio.
Today, 27 years on, we proudly feature innovative patents on two of our mattresses, a large selection of baby furniture and accessories, an extensive network of leading global retailers and an extraordinarily happy customer base.
And this just the beginning…