Transforming lives through decades of excellence.

A child’s social, emotional and physical development in it’s early years has a direct impact on who he/she becomes in adulthood. So when is it too soon to start nurturing this process of growth?

It is never too soon.

It was this very thought that set the DOM Family on it’s journey in 1988 with the firm resolution to bring exceptional value into the lives of families by providing them with a wide range of quality products that are safe and at a price that every family can afford.

The DOM Family Brands

Quality products: That every family can afford

Making luxury affordable: A lifestyle for every family
Trendy and stylish: A fusion of fashion and function
Brand Rest Assure
Ergo-designed: Where style and safety converge

Design and Safety



Exceptional value for families



In compliance with CPSC requirements



Crafted with care

Nursery Concepts

Continued from Part 1: Baby Charlie’s ‘Jellycat Shark’ Nursery Q&A with Tiffany Mustich – Part 1 In Part 2 of her Q&A with us, Tiffany[...]
We’d like to say Baby Charlie’s Santa Fe Beach Nursery, but that would  be doing injustice to the shark. We know what you are thinking[...]
Continued from Part 1: Edward Express! Q & A with Christina Olechnowski – Part 2 In this part, Christina talks about the other aspects of her[...]
Every now and then, we like to mix things up a bit. Not too long ago, one of our lovely évolur moms came back to[...]


“But you were always a good man of business, Jacob,’ faltered Scrooge, who now began to apply this to himself.

Business!’ cried the Ghost, wringing its hands again. “Mankind was my business; charity, mercy, forbearance, and benevolence, were, all, my business. The deals of my trade were but a drop of water in the comprehensive ocean of my business!”

So said Jacob Marley’s Ghost in A Christmas Carol by Charles Dickens. And these are the words we live by. The DOM Family brings hope and opportunity for disenfranchised children and families through various programmes.

Apart from this, through our product innovations that are geared towards making them affordable to all, we are working towards ensuring that everyone has the necessary equipment to raise healthy and happy families.