Transforming lives through decades of excellence.

A child’s social, emotional and physical development in it’s early years has a direct impact on who he/she becomes in adulthood. So when is it too soon to start nurturing this process of growth?

It is never too soon.

It was this very thought that set the DOM Family on it’s journey in 1988 with the firm resolution to bring exceptional value into the lives of families by providing them with a wide range of quality products that are safe and at a price that every family can afford.

The DOM Family Brands

Quality products: That every family can afford
Making luxury affordable: A lifestyle for every family
Part of your baby’s life, part of your family’s journey
Brand Rest Assure
Commitment. Value For Money. Uncompromising Quality. Innovation.

Design and Safety



Exceptional value for families



In compliance with CPSC requirements



Crafted with care

Nursery Concepts

Evolur Maddox Christy Carlson's Nursery
Bright and playful, inviting, and whimsical, celebrity mom Christy Carlson’s creative, cat-themed nursery for her daughter Isabella gives us all sorts of nursery goals! Set[...]
Baby Willow’s Whimsical Aurora Nursery
Colors speak all languages – Joseph Addison They most certainly do. We use color to speak our minds and reflect our emotions. We see ‘RED’[...]
Evolur Aurora Baby Aubrey Nursery
What colors do you think of when we say ‘Girl Nursery’? We bet you thought of pinks and grays (the most popular color palette for[...]
3 ideas for designing with Evolur Aurora
Pink and gray nurseries have been trending as a popular choice for a baby girl nursery through 2019 and we predict it to continue well[...]


“But you were always a good man of business, Jacob,’ faltered Scrooge, who now began to apply this to himself.

Business!’ cried the Ghost, wringing its hands again. “Mankind was my business; charity, mercy, forbearance, and benevolence, were, all, my business. The deals of my trade were but a drop of water in the comprehensive ocean of my business!”

So said Jacob Marley’s Ghost in A Christmas Carol by Charles Dickens. And these are the words we live by. The DOM Family brings hope and opportunity for disenfranchised children and families through various programmes.

Apart from this, through our product innovations that are geared towards making them affordable to all, we are working towards ensuring that everyone has the necessary equipment to raise healthy and happy families.